Professional services marketing : how the best firms build premiere brands, thriving lead generation engines, and cultures of business development success /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons
2009.
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| Physical Description: | xx, 332 pages: illustrations; 24 cm. |
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| ISBN: | 0470438991 (hc) 9780470438992 (hc) |