APA (7th ed.) Citation

Thomke, S. H. (2003). Experimentation matters: Unlocking the potential of new technologies for innovation. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Thomke, Stefan H. Experimentation Matters: Unlocking the Potential of New Technologies for Innovation. Boston, Mass: Harvard Business School Press, 2003.

MLA (8th ed.) Citation

Thomke, Stefan H. Experimentation Matters: Unlocking the Potential of New Technologies for Innovation. Harvard Business School Press, 2003.

Warning: These citations may not always be 100% accurate.