Parry, M. E., & Hin, C. W. (2009). Pengurusan pemasaran strategik: Pendekatan cara matlamat. Penerbit Universiti Utara Malaysia.
Chicago Style (17th ed.) CitationParry, Mark E., and Cheng Wei Hin. Pengurusan Pemasaran Strategik: Pendekatan Cara Matlamat. Kuala Lumpur: Penerbit Universiti Utara Malaysia, 2009.
MLA (8th ed.) CitationParry, Mark E., and Cheng Wei Hin. Pengurusan Pemasaran Strategik: Pendekatan Cara Matlamat. Penerbit Universiti Utara Malaysia, 2009.
Warning: These citations may not always be 100% accurate.