Made to stick : why some ideas survive and others die /

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Bibliographic Details
Main Author: Heath, Chip (Author)
Other Authors: Heath, Dan., 1973-
Format: Book
Language:English
Published: New York Random House c2007.
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Description
Physical Description:323 pages: 22 cm.
Bibliography:Bibliography : p. [259]-276.
ISBN:1400064287 (hc)
9781400064281 (hc)