APA (7th ed.) Citation

Franklin, C., & Baylis, T. Why innovation fails: Hard-won lessons for business.

Chicago Style (17th ed.) Citation

Franklin, Carl, and Trevor Baylis. Why Innovation Fails: Hard-won Lessons for Business.

MLA (8th ed.) Citation

Franklin, Carl, and Trevor Baylis. Why Innovation Fails: Hard-won Lessons for Business.

Warning: These citations may not always be 100% accurate.