APA (7th ed.) Citation

Kotler, P., & Armstrong, G. Principles of marketing: Activebook version 1.0.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing: Activebook Version 1.0.

MLA (8th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing: Activebook Version 1.0.

Warning: These citations may not always be 100% accurate.