APA (7th ed.) Citation

Zeithaml, V. A., & Bitner, M. J. Services marketing: Integrating customer focus across the firm (3rd ed.).

Chicago Style (17th ed.) Citation

Zeithaml, Valarie A., and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed.

MLA (8th ed.) Citation

Zeithaml, Valarie A., and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed.