Services marketing : integrating customer focus across the firm /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Edition: | 3rd ed. |
| Subjects: | |
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| Physical Description: | xx, 668 pages illustrations 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0072471425 |