Strategic management : concepts and cases /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
c2011.
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| Edition: | Thirteenth edition |
| Subjects: | |
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Table of Contents:
- PART 1: Overview of Strategic Management
- Chapter 1: The Nature of Strategic Management
- PART 2: Strategy Formulation
- Chapter 2: The Business Vision and Mission
- Chapter 3: The External Assessment
- Chapter 4: The Internal Assessment
- Chapter 5: Strategies in Action
- Chapter 6: Strategy Analysis and Choice
- PART 3: Strategy Implementation
- Chapter 7: Implementing Strategies: Management and Operations Issues
- Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
- PART 4: Strategy Evaluation
- Chapter 9: Strategy Review, Evaluation, and Control
- PART 5: Key Strategic Management Topics
- Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
- Chapter 11: Global/International Issues
- PART 6: Strategic Management Case Analysis