APA (7th ed.) Citation

Heyman, J. H. All you need is a good idea!: How to create marketing messages that actually get results.

Chicago Style (17th ed.) Citation

Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results.

MLA (8th ed.) Citation

Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results.

Warning: These citations may not always be 100% accurate.