Essentials of marketing research /
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| Other Authors: | , |
| Format: | Software eBook |
| Language: | English |
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Click here to view the full text content |
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| 100 | 1 | |a Kumar, V., |d 1957- |e author | |
| 245 | 1 | 0 | |a Essentials of marketing research / |c V. Kumar, David A. Aaker, George S. Day. |
| 250 | |a 2nd ed. | ||
| 264 | 0 | |a New York |b John Wiley & Sons |c c2002. | |
| 300 | |a xix, 553 pages |b illustrations (some colour) |c 26 cm + |e CD-ROM (4 3/4 in.) | ||
| 500 | |a Accompanied by CD-ROM (701003920) | ||
| 538 | |a System requirements: Windows 95/98/2000 or Windows NT. | ||
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| 591 | |a PER.2/O/10/188(f) | ||
| 594 | |a 23-11-10 | ||
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | |a Aaker, David A. | |
| 700 | 1 | |a Day, George S. | |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/onix07/2001026850.html |y Click here to view the full text content |
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