Principles of marketing /
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| Format: | Book |
| Language: | English |
| Edition: | 5th European ed. |
| Subjects: | |
| Online Access: | Click here to view the full text content |
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| Physical Description: | xxxv, 1020 p. ill. (chiefly col.) 27 cm. |
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| ISBN: | 9780273711568 (pbk) |