APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. Marketing (2012 ed.).

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing. 2012 ed.

MLA (8th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing. 2012 ed.

Warning: These citations may not always be 100% accurate.