Sheth, J. N., & Malhotra, N. K. Wiley international encyclopedia of marketing.
Chicago Style (17th ed.) CitationSheth, Jagdish N., and Naresh K. Malhotra. Wiley International Encyclopedia of Marketing.
MLA (8th ed.) CitationSheth, Jagdish N., and Naresh K. Malhotra. Wiley International Encyclopedia of Marketing.
Warning: These citations may not always be 100% accurate.