Wiley international encyclopedia of marketing /
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
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Table of Contents:
- v.1 Marketing strategy.
- v.2 Marketing research.
- v.3 Consumer behavior.
- v.4 Advertising and integrated communication.
- v.5 Product innovation and management.
- v.6 International marketing.
- v.7 Cumulative index.