APA (7th ed.) Citation

Zikmund, W. G., & Babin, B. J. Essentials of marketing research (4th ed.).

Chicago Style (17th ed.) Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. 4th ed.

MLA (8th ed.) Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. 4th ed.

Warning: These citations may not always be 100% accurate.