APA citiranje

Zikmund, W. G., & Babin, B. J. Essentials of marketing research (4th ed.).

Chicago Style (17th ed.) Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. 4th ed.

MLA citiranje

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. 4th ed.