Cita APA

Zikmund, W. G., & Babin, B. J. Essentials of marketing research (4th ed.).

Citación estilo Chicago

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. 4th ed.

Cita MLA

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. 4th ed.

Warning: These citations may not always be 100% accurate.