Essentials of marketing research /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Edition: | 4th ed. |
| Subjects: | |
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| Physical Description: | xix, 436 p. ill.(some col.)col. map 28 cm. |
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| Bibliography: | Bibliography : p. 424-430 |
| ISBN: | 9781439047545 (pbk) 1439047545 (pbk) |