Essentials of marketing research /

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Bibliographic Details
Main Author: Zikmund, William G. (Author)
Other Authors: Babin, Barry J.
Format: Book
Language:English
Edition:4th ed.
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Description
Physical Description:xix, 436 p. ill.(some col.)col. map 28 cm.
Bibliography:Bibliography : p. 424-430
ISBN:9781439047545 (pbk)
1439047545 (pbk)