Essentials of marketing research /
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| Format: | Book |
| Language: | English |
| Edition: | 4th ed. |
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| 020 | |a 1439047545 (pbk) | ||
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| 100 | 1 | |a Zikmund, William G. |e author | |
| 245 | 1 | 0 | |a Essentials of marketing research / |c William G. Zikmund, Barry J. Babin. |
| 250 | |a 4th ed. | ||
| 264 | 0 | |a Mason, Ohio |b South-Western/Cengage Learning |c 2010. | |
| 300 | |a xix, 436 p. |b ill.(some col.)col. map |c 28 cm. | ||
| 504 | |a Bibliography : p. 424-430 | ||
| 541 | |a KOPERASI UNIVERSITI SAINS MALAYSIA BERHAD |d 30-05-2011 | ||
| 591 | |a PER.2/KLBF11/142 (c) | ||
| 594 | |a 10-10-11 | ||
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | |a Babin, Barry J. | |
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