Marketing /
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Edition: | 11th ed. |
Subjects: | |
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Physical Description: | xxv, 777 p. ill.(some col.) 28 cm. |
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Bibliography: | Bibliography : p. 740-756 |
ISBN: | 9781439039427 (hc) 1439039429 (hc) |