Marketing /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Edition: | 11th ed. |
| Subjects: | |
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| Physical Description: | xxv, 777 p. ill.(some col.) 28 cm. |
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| Bibliography: | Bibliography : p. 740-756 |
| ISBN: | 9781439039427 (hc) 1439039429 (hc) |