APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (2003). Marketing: Concepts and strategies (Twelfth edition.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. Twelfth edition. Boston: Houghton Mifflin, 2003.

MLA (8th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. Twelfth edition. Houghton Mifflin, 2003.