Marketing : concepts and strategies /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Houghton Mifflin
c2003.
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| Edition: | Twelfth edition |
| Subjects: | |
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| Physical Description: | 1 volume (various pagings): colour illustrations, colour maps; 29 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0618248919 (package): 0618192433 (library ed.) |