Services marketing : integrating customer focus across the firm /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Edition: | 5th ed. |
| Subjects: | |
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| Physical Description: | xxviii, 708 p. ill. map 26 cm. |
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| ISBN: | 9780073380933 (hc) 0073380938 (hc) 0071263934 (pbk) 9780071263931 (pbk) |