APA (7th ed.) Citation

Hoffman, K. D., & Bateson, J. E. G. Services marketing: Concepts, strategies, & cases (4th ed.).

Chicago Style (17th ed.) Citation

Hoffman, K. Douglas, and John E. G. Bateson. Services Marketing: Concepts, Strategies, & Cases. 4th ed.

MLA (8th ed.) Citation

Hoffman, K. Douglas, and John E. G. Bateson. Services Marketing: Concepts, Strategies, & Cases. 4th ed.

Warning: These citations may not always be 100% accurate.