Emerging trends, threats, and opportunities in international marketing : what executives need to know /

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Bibliographic Details
Main Author: Czinkota, Michael R. (Author)
Other Authors: Ronkainen, Ilkka A., Kotabe, Masaaki
Format: Book
Language:English
Series:International business collection.
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Description
Item Description:First ed. published in 2009.
Physical Description:xxi, 378 pages illustrations 23 cm.
ISBN:1606490354 (pbk)
9781606490358 (pbk)
ISSN:1948-2752