APA (7th ed.) Citation

Aaker, D. A. Brand relevance: Making competitors irrelevant.

Chicago Style (17th ed.) Citation

Aaker, David A. Brand Relevance: Making Competitors Irrelevant.

MLA (8th ed.) Citation

Aaker, David A. Brand Relevance: Making Competitors Irrelevant.

Warning: These citations may not always be 100% accurate.