Brand relevance : making competitors irrelevant /
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| Format: | Book |
| Language: | English |
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| 100 | 1 | |a Aaker, David A. |e author | |
| 245 | 1 | 0 | |a Brand relevance : |b making competitors irrelevant / |c David A. Aaker |
| 264 | 0 | |a San Francisco |b John Wiley and Sons Ltd |c 2011 | |
| 300 | |a xvi, 381 pages |c 24 cm | ||
| 541 | |a LOVE READING BOOK CENTRE |d 16-08-2011 | ||
| 591 | |a PER.2/KLBF11/192(c) | ||
| 594 | |a 20-10-11 | ||
| 650 | 0 | |a Brand name products | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Technological innovations | |
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