The price advantage /

""This book is a treasurea͠ practical yet intellectually sound guide to pricing that is applicable to both large and small companies. Frankly, in all my years writing about economics and covering corporate decision making, I have not seen pricing strategy and tactics explained so clearly a...

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主要作者: Baker, Walter L. (Author)
其他作者: Marn, Michael V., Zawada, Craig C.
格式: 图书
语言:English
版:2nd Rev. ed.
丛编:Wiley finance series.
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