The price advantage /

""This book is a treasurea͠ practical yet intellectually sound guide to pricing that is applicable to both large and small companies. Frankly, in all my years writing about economics and covering corporate decision making, I have not seen pricing strategy and tactics explained so clearly a...

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Détails bibliographiques
Auteur principal: Baker, Walter L. (Auteur)
Autres auteurs: Marn, Michael V., Zawada, Craig C.
Format: Livre
Langue:English
Édition:2nd Rev. ed.
Collection:Wiley finance series.
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