The price advantage /
""This book is a treasurea͠ practical yet intellectually sound guide to pricing that is applicable to both large and small companies. Frankly, in all my years writing about economics and covering corporate decision making, I have not seen pricing strategy and tactics explained so clearly a...
Enregistré dans:
Auteur principal: | Baker, Walter L. (Auteur) |
---|---|
Autres auteurs: | Marn, Michael V., Zawada, Craig C. |
Format: | Livre |
Langue: | English |
Édition: | 2nd Rev. ed. |
Collection: | Wiley finance series.
|
Sujets: | |
Accès en ligne: | Click here to view the full text content |
Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Documents similaires
-
The price advantage /
par: Baker, Walter L.
Publié: (2010) -
The price advantage
par: Marn, Michael V.
Publié: (2004) -
The price advantage
par: Marn, Michael V.
Publié: (2004) -
Pricing on purpose : creating and capturing value /
par: Baker, Ronald J.
Publié: (2006) -
Pricing strategy : setting price levels, managing price discounts, & establishing price structures /
par: Smith, Tim J.
Publié: (2012)