Global marketing : a decision-oriented approach /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Edition: | 5th ed. |
| Subjects: | |
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| Physical Description: | xliii, 756 p. col. ill. 27 cm. |
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| ISBN: | 9780273726227 (pbk.) 0273726226 (pbk.) |