Ferrell, O. C., & Hartline, M. D. Marketing strategy (5th ed.).
Chicago Style (17th ed.) CitationFerrell, O. C., and Michael D. Hartline. Marketing Strategy. 5th ed.
MLA (8th ed.) CitationFerrell, O. C., and Michael D. Hartline. Marketing Strategy. 5th ed.
Warning: These citations may not always be 100% accurate.