Key concepts in marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Series: | Palgrave key concepts.
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| Online Access: | Click here to view the full text content |
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| Physical Description: | ix, 310 pages illustrations 22 cm. |
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| ISBN: | 140391527X (pbk) 9781403915276 (pbk) |