Branded! : how retailers engage consumers with social media and mobility /

Branded! : how retailers engage consumers with social media and mobility /

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Bibliographic Details
Main Author: Brennan, Bernie F. (Author)
Other Authors: Schafer, Lori J.
Format: Book
Language:English
Subjects:
Internet marketing
Social media > Economic aspects
Branding (Marketing)
Online social networks
Telemarketing
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Description
Physical Description:xx, 264 pages illustrations 24 cm
ISBN:9780470768679 (hc)
0470768673

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