Peppers, D., & Rogers, M. Managing customer relationships: A strategic framework (2nd ed.).
Chicago Style (17th ed.) CitationPeppers, Don, and Martha Rogers. Managing Customer Relationships: A Strategic Framework. 2nd ed.
MLA (8th ed.) CitationPeppers, Don, and Martha Rogers. Managing Customer Relationships: A Strategic Framework. 2nd ed.
Warning: These citations may not always be 100% accurate.