Managing customer relationships : a strategic framework /
In today's competitive marketplace, managing customer relationships or customer relationship management (CRM) is critical to a company's profitability and long-term success. Fully revised and updated, Managing Customer Relationships, Second Edition contains principles that serve business m...
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Main Author: | Peppers, Don (Author) |
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Other Authors: | Rogers, Martha, 1952- |
Format: | Book |
Language: | English |
Edition: | 2nd ed. |
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