Managing customer relationships : a strategic framework /

In today's competitive marketplace, managing customer relationships or customer relationship management (CRM) is critical to a company's profitability and long-term success. Fully revised and updated, Managing Customer Relationships, Second Edition contains principles that serve business m...

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Bibliographic Details
Main Author: Peppers, Don (Author)
Other Authors: Rogers, Martha, 1952-
Format: Book
Language:English
Edition:2nd ed.
Subjects:
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