Global marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Edition: | 3rd ed. |
| Subjects: | |
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| Physical Description: | xxiv, 576 pages illustrations (some colour) 26 cm. |
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| Bibliography: | Bibliography : p. 531-553 |
| ISBN: | 9781439039434 (hc) 1439039437 (hc) |