Management of electronic and digital media /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Edition: | 5th ed. |
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Table of Contents:
- Managing electronic media
- The media marketplace : markets, mergers, alliances, and partnerships
- Ethics of management
- Theories of management
- Financial management
- Managing personnel
- Audiences and audience research
- Content : strategy and distribution
- Marketing
- News and news management
- Regulatory influences and media management
- Technology influence on media management
- Social media influence on media management.