Global marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Edition: | 7th ed. |
| Subjects: | |
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| Physical Description: | xxxiv, 587 pages illustrations (some colour), maps (chiefly col.) 28 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780137023868 (pbk. : alk. paper) 0137023863 (pbk. : alk. paper) 9780132719155 0132719150 (back cover) |