Principles and practice of social marketing : an international perspective /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xix, 504 pages illustration 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780521194501 (hbk.) 0521194504 (hbk.) 9780521167376 (pbk.) 052116737X (pbk.) |