APA (7th ed.) Citation

O'Guinn, T. C., Allen, C. T., & Semenik, R. J. Advertising and integrated brand promotion (6th ed.).

Chicago Style (17th ed.) Citation

O'Guinn, Thomas C., Chris T. Allen, and Richard J. Semenik. Advertising and Integrated Brand Promotion. 6th ed.

MLA (8th ed.) Citation

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. 6th ed.