Advertising and integrated brand promotion /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Edition: | 6th ed. |
| Subjects: | |
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| Physical Description: | xli, 693 pages illustrations (some colour) 28 cm. |
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| ISBN: | 9780538473323 (hc) |