Relationship marketing : exploring relational strategies in marketing /
This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Edition: | Fourth edition. |
| Subjects: | |
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| Summary: | This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing. |
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| Item Description: | Previous ed.: 2008. |
| Physical Description: | xxii, 300 pages illustration 25 cm. |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780273737780 (pbk.) 0273737783 (pbk.) |