Research methods for leisure and tourism : a practical guide /
This book examines a wide range of methods for market research, and provides practical assistance on presenting the information gathered. This revised edition provides material covering recent developments.
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | English |
| Edição: | 4th ed. |
| Assuntos: | |
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| Resumo: | This book examines a wide range of methods for market research, and provides practical assistance on presenting the information gathered. This revised edition provides material covering recent developments. |
|---|---|
| Descrição Física: | xxxi, 559 pages color , illustration 25 cm. |
| Bibliografia: | Includes bibliographical references and index. |
| ISBN: | 9780273717508 (pbk.) 0273717502 (pbk.) |