Research methods for leisure and tourism : a practical guide /
This book examines a wide range of methods for market research, and provides practical assistance on presenting the information gathered. This revised edition provides material covering recent developments.
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| Format: | Book |
| Language: | English |
| Edition: | 4th ed. |
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| Summary: | This book examines a wide range of methods for market research, and provides practical assistance on presenting the information gathered. This revised edition provides material covering recent developments. |
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| Physical Description: | xxxi, 559 pages color , illustration 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780273717508 (pbk.) 0273717502 (pbk.) |