Innovation management and new product development /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Edition: | 5th ed. |
| Subjects: | |
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| Physical Description: | xxviii, 620 pages illustration 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780273736561 (paperback) 0273736566 (paperback) |