Business research methods /
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge
Oxford University Press
c2011.
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| Edition: | Third edition |
| Subjects: | |
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| Summary: | An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented. |
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| Physical Description: | xxxvii, 765 pages colour illustrations 27 cm. |
| Bibliography: | Includes bibliographical references (pages [721]-744) and indexes. |
| ISBN: | 9780199583409 (pbk.) 0199583404 (pbk.) |