APA (7th ed.) Citation

Cravens, D. W., & Piercy, N. (2009). Strategic marketing (9th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W., and Nigel Piercy. Strategic Marketing. 9th ed. Boston: McGraw-Hill/Irwin, 2009.

MLA (8th ed.) Citation

Cravens, David W., and Nigel Piercy. Strategic Marketing. 9th ed. McGraw-Hill/Irwin, 2009.