Strategic marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill/Irwin
c2009
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| Edition: | 9th ed. |
| Subjects: | |
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| Physical Description: | xv, 784 pages illustrations, map 26 cm. |
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| ISBN: | 0073381004 (hc) 9780073381008 (hc) |